Since 2001 the venue lives up to her credo 'Live will never be the same!'. The concept, which is internationally renowed, offers over 600.000 visitors each year an unforgettable experience. In 2001 the doors of the location opened as Heineken Music Hall and in 2017 its name changed to AFAS Live, AFAS Software is the current sponsor.
AFAS Live is designed especially for amplified (pop) music. According to experts, the acoustics in the Black Box (the main hall in AFAS Live) are unparalleled. No other venue has been nominated multiple times for the Pollstar Awards as 'Best International Music Venue'. AFAS Live is far more than just four walls and a roof. For live music lovers it's a total experience!