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AFAS Live and Bacardi have extended their partnership by five years. Bacardi has been an important partner in the spirits segment for many years and will continue to strengthen this role in the coming years with a refreshed offering.

Visitors can enjoy not only the familiar brands Bacardi Rum, 42Below Vodka, and Bombay Sapphire Gin, but also St-Germain Elderflower Liqueur, Cazadores Tequila, and the return of the iconic Breezer. In addition, cocktails will play an even bigger role in the concert experience. Besides the special AFAS Bacardi cocktail bar, cocktails will now be served at all bars throughout the venue.

The partnership focuses not only on the offering but also on the overall experience. With dedicated nights, strong marketing campaigns, and the use of all AFAS Live media channels — from the visitor app and narrowcasting to the LED façade and digital data campaigns — the Bacardi range is brought to life in a unique way.

In this way, AFAS Live and Bacardi continue to combine the ultimate cocktail experience with live music and entertainment.