Privacy Policy

You trust Live Nation Venues (Netherlands) B.V., operating under the name AFAS Live ("we", "us", or "our"), with your personal information, so we strive to always be clear and honest about how and why we will use it. Read more about what we collect about you and your choices and rights.

OUR PROMISE TO YOU

Our goal is to maintain your trust by treating your personal information with respect and giving you control.

It is important that you know what personal information we collect and how we use it. The list of entities processing your data, depending on where you create an account, can be found above the 'Contact' section.

We have done our best to keep our explanation concise and easy to understand, so it is accessible. However, if you would like more information or have any questions, do not hesitate to contact our data protection officer via the details provided in the 'Contact' section below.

In the event of significant changes to the privacy policy, we will inform you accordingly. If necessary, we will also ask for your consent.

PRIVACY POLICY

Our privacy policy is designed with you in mind. The applicability of this privacy policy to you depends on your interaction with us.

Contact details: To manage access and attendance at our venue, we may request personal details such as your name, email address, phone number, and emergency contact information. This applies if you are on the guest list, make a dinner reservation, or use a package deal.
Newsletter: If you subscribe to our newsletter, we process your email address.
Website: When you browse our websites, we use cookies to tailor your experience and aim to provide a seamless journey.
CCTV recordings: When attending our events and locations, you may be recorded via our CCTV for safety and security purposes.
Photo and video recordings: During events, our photographers and videographers may take recordings of you.
Incidents, complaints, and grievances: If an incident occurs or a complaint needs investigation, we process the data of those involved for resolution or review.
Special personal data: In specific circumstances, we may process sensitive personal data, such as:
- As part of our safety initiatives, we may need to process special personal data (for instance, if we need to record injuries on-site, provide assistance, and collaborate with emergency services); or
- To prevent the spread of infectious diseases that may pose a risk to you or other attendees, we may ask you to undergo a test and present proof of a negative test result, or proof of vaccination. This information will only be collected and stored for the purpose of access management and will be deleted once the event has concluded.
Other personal information: Although we have tried to make this list as comprehensive as possible, we will inform you, when we need to process other personal data not included in this notice, why we request those data and how they will be used.

Your choices and rights are described in detail below for each scenario.

SUMMARY

What data do we collect about you and where do we obtain it?
We collect and store various types of data about you when you visit our venue, contact us, use our apps, or engage with us via social media.

How do we use your data and why?
We use your data for multiple purposes, including granting event access, sharing updates, marketing, and legal compliance.

With whom do we share your data and why?
Your data may be shared with event partners (e.g., ticket agents, artists, co-organizers) or other external service providers. Wherever possible, we anonymize this data.

Your choices and rights:
You can control whether you receive marketing from us and have the right to access your data.

We handle your data with utmost care:
We take steps to protect your data and securely delete it when no longer needed.

Contact us:
If you have questions or feedback about this privacy policy or how we process your data, please get in touch with us.

WHAT DATA DO WE HAVE ABOUT YOU AND WHERE DO WE GET IT FROM?

Photos of fans and CCTV: When you visit our location, we collect your image and likeness via CCTV cameras for purposes including safety and security. We may also gather your image and likeness using video and/or photo cameras. These images may be used for our marketing or social media posts.
When you use our websites and apps: If you use our websites or apps, we may use tracking tools such as browser cookies, web beacons, and technologies like GPS and WiFi to passively collect data about you. This includes the browser and device type you use, your IP address, your location, the website you came from, the purpose of your visit to our website/app, or the website you visit when you leave ours. For more details on how we collect this data, consult our Cookie Policy.
Security at location during an event: When visiting our location, we may process your personal data to enforce adequate access management and handle experiences or incidents that may occur. As part of our security policy and procedures, we process personal information in case of incidents related to visitor welfare.
When requesting accessible tickets: If you have accessibility requirements, we aim to ensure you have the best experience when attending an event at our location. To achieve this, we need to collect or verify the details of your requirements.
Participation in competitions: If you participate in competitions (or giveaways) organized by us, we use your data to manage your participation and contact you if you win. If the prize is managed by a third party, we will inform you of the entity involved.
Contacting our fan experience and customer service teams: If you contact our customer service with a question or provide feedback, we record this interaction for evidence purposes and to assist with your inquiry.
Using social media and online public forums: If you use a social media feature within our website or apps, post on social media platforms, or on a public space or one of our websites, the social media site may provide us with certain information about you, such as your username, email address, or any interests.
Health and safety purposes: To protect you and other visitors, we may collect information from visitors for contact tracing regarding infectious diseases, to the extent permitted under applicable legislation.

HOW DO WE USE YOUR DATA AND WHY?

In this section, we clarify how we use your data and the legal basis for such usage.

1. To perform our contract with you

Event partner(s): We share your data with event partners providing services for the event to enable them to organize the event, assign seating, notify you of any changes related to the event, or provide important event information.
Competitions, contests, and referrals: We may use your data to confirm your registration for an event or competition. You may provide us with your friend's information through our referral service to tell a friend about our website or to purchase a gift card. We will only use your friend's information to provide the requested services. Your friend may contact us to request the removal of their information.

2. For our legitimate business interests

Advertising and cookies: As outlined below and where permitted by local legislation, to deliver tailored advertising and marketing communications on our websites and apps (see our Cookie Policy for more information).
Market research and fan feedback: To conduct market research and analysis that helps improve and tailor our products and services or to contact you for satisfaction surveys or user research (such as focus groups). We offer an opt-out option for these mailings if you no longer wish to receive them.
Photos: If you attend our events, we may take photos and videos and post these on social media or use them in marketing campaigns. Event signage will inform you about this. You can request the removal of your image at any time.
To prevent or detect unlawful behavior, protect or enforce our legal rights, or where permitted by law: We may use your data to prevent the misuse of our intellectual property (e.g., our brands or those of our event partners), fraud, or other crimes.
Event security: To protect our fans and ensure the security of our activities and those of our event partners.

3. If you have given your consent

Marketing: Where permitted by local legislation, to contact you with information or offers regarding upcoming events, products, or services. This may include communication via email, push notifications, SMS, or social media platforms. You can change your marketing preferences at any time; see the 'Your Choices and Rights' section below.
Crowd management analysis: Some of our apps use crowd management software to monitor the number of people at a specific location (e.g., stage or bar areas). This helps us allocate resources more efficiently. We activate this briefly before an event and deactivate it shortly after, ensuring no devices are monitored when unnecessary.
Accessibility: To process your health information to meet your accessibility needs, if specifically required and explicit consent is provided.
Advertising and cookies: Where permitted by local legislation, to deliver tailored advertising and marketing communications on our websites and apps (see our Cookie Policy for more information).
Commercial partners: Occasionally, we collaborate with commercial partners, sharing data with them. These external data controllers work with us to provide additional value-added services. In cases where sharing data is not necessary to fulfill your requested contract, we will seek your consent before sharing and inform you about the nature of the shared data and recipient.

4. To protect your vital interests

Health and safety (e.g., in case of a pandemic): Information collected by us or external partners will solely be used, in line with applicable health and safety requirements, to contact visitors or shared with relevant local government officials. This information is regularly deleted.

WHO DO WE SHARE YOUR DATA WITH AND WHY?

Live Nation Entertainment: Within the Live Nation Entertainment group and affiliated companies providing services such as marketing, profiling, reporting, and technical and product support. Examples include venues owned or operated by Live Nation.
External parties acting on our behalf: Our third-party service providers, some of whom may be outside your jurisdiction. These include:
- Cloud hosting providers for IT infrastructure;
- Payment platforms for transaction processing;
- Outsourced customer service teams for inquiries;
- Information security providers to keep platforms secure;
- Marketing providers for data analysis, communications, and advertising.
Event partners: Agencies we collaborate with to organize the event. We share your data with our event partners for the purposes outlined in their privacy policies.
Commercial partners: External parties offering value-added services. We use just-in-time information to notify you when data is shared, processed under their privacy policy.
Legal disclosures: To comply with court orders or subpoenas, respond to legally authorized requests from government bodies, or share data with relevant authorities for fraud investigations.
Successors: We may share information with successors of our business, e.g., during acquisitions or mergers.

YOUR CHOICES AND RIGHTS

Your choices and rights regarding privacy may vary based on the country of access.

Your Choices

If you have given us your consent, you can withdraw it as follows:

If you no longer wish to receive our marketing messages, you can change your preferences in your account, follow the unsubscribe instructions in one of the emails we send you, or contact us, and we will withdraw the consent for you.
To disable the use of cookies and tracking tools, please refer to Cookie Policy.
You can also do this by adjusting your preferences in the cookie management tool on our websites and apps.
To opt out of our location tracking and push notifications, you can change the settings on your device or keep your location turned off. To stop web push notifications, you need to adjust your browser settings.

When we rely on legitimate interests, you can object by doing the following:

To object to receiving our marketing messages, you can change your preferences in your account, follow the unsubscribe instructions in one of the emails we send you, or contact us, and we will handle it for you.
To object to personalization, you can change your preferences within your account. If this option is not available, you can contact us, and we will handle it for you.
If you wish to object to being contacted as part of fan feedback, you can unsubscribe following the instructions in the messages you received or contact us, and we will handle it for you.

Your Rights

As a global company, our fans are located all over the world. Depending on your market, specific laws and regulations regarding privacy rights may apply, such as the GDPR in Europe, LGPD in Brazil, and CCPA in the United States. The following rights may apply in your market.

Global Rights (excluding the United States of America)

The right to request that your information be deleted, also known as erasure, or that its further use be restricted. The right to delete your account cannot be exercised if you have a ticket or transaction for a future event. Deleting your account will result in the loss of access to any digital assets (e.g., NFTs) you own.
The right to request a copy of the information we have about you, also known as the right of access.
The right to correct, modify, or update the data you have provided to us (if you have an account with us, you can also do this by logging in and updating your information).
The right to challenge any automated decision we make about you. An automated decision is one made without any human intervention and which has legal consequences (e.g., a credit check). We generally do not carry out automated decision-making, but if we do, we will be clear about when such decisions are made.

You may appoint an authorized agent to submit requests on your behalf. To consider an agent as verified, you must provide the agent with a signed, written statement authorizing them to make such requests. We may contact you to verify your identity before processing the agent's request. If you are an authorized agent submitting a request on behalf of someone else, please use our Authorized Agent Request Form. Failure to follow these instructions may result in us being unable to process a request. Please note that while we will carefully consider every request we receive, your rights and the time frame for exercising a right may vary depending on your location, and we may not always be required to comply with a request. When this occurs, we will explain why.

WE TREAT YOUR DATA WITH THE UTMOST CARE

We have implemented security measures to protect your information. The security measures we use depend on the type of information collected. If you believe an unauthorized account has been created in your name, please contact us. We are not responsible for third-party websites and apps. If you click on a third-party link, you will be taken to websites we do not control. This policy does not apply to the processing of personal data on those websites. Carefully read the privacy policies of other websites. Our site may also display content from third parties that contain their own cookies or tracking technologies.

We retain your data only as long as necessary to provide you with the requested services, for the purposes outlined in this privacy policy, and for any legal purposes for which we are required to retain your data. For example, we retain certain purchase information for accounting and tax purposes even after you delete your account. Our retention rules depend on whether the information is necessary to deliver the product or service, the consents given regarding personal information usage, and the legal, contractual, or other obligations we have to retain personal information.

We will securely delete your information when it is no longer needed for these purposes, in accordance with our company policies.

Data Transfers

As part of a global group of companies headquartered in the United States, we may need to transfer your information outside the country where you reside. This occurs when:

We rely on shared services within the Live Nation group of companies (such as IT, compliance, and internal audits). For example, our global platform is primarily designed and maintained from the United States and the United Kingdom.
When world-class artists are on tour, your information may be transferred internationally to provide you with a seamless experience if the artist is not based in your country.
We use global service providers, as mentioned above.

If your data is transferred in this way, strict rules are in place to ensure your data is still protected to a high standard. If we do this, we will ensure that appropriate safeguards are in place. When your information is transferred outside your local market, we use contractual measures and internal mechanisms requiring the recipient to adhere to the privacy standards of the exporter. We will use one of the following mechanisms:

Contractual clauses, such as the model contractual clauses approved by the European Commission and other regulatory authorities, if applicable.
Binding corporate rules.
Binding corporate rules for processors.

For more information or to obtain a copy of the relevant documentation, please contact us.

You can also write to:
Live Nation Entertainment, Inc.
9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal

You may also contact your local supervisory authority, although we encourage you to try to resolve the matter with us first.

From time to time, we may amend our privacy policy. We will notify you of any material changes to this policy as required by law. We will also post an updated copy on our website. Check our site regularly for updates.

Last updated: May 1, 2025

CONTACT US

We have a global privacy team of trust and security professionals who ensure the end-to-end protection of your personal data throughout the data lifecycle. If you have any questions about the above or our approach to privacy, our dedicated Privacy Office, including our Chief Privacy Officer, Hannah Foster, and International Data Protection Officer, Alex Bryant, is available via [email protected].