Venue Media
Venue Media
Narrowcasting at AFAS Live
Put your event, brand, or campaign in the spotlight on digital screens throughout AFAS Live. From the entrance and foyer to the Black Box, Vide, Beatbox Hall, and catering areas, your message is visible when visitors arrive, wait, and spend time at the venue.
Visible from the very first moment
AFAS Live has 39 digital signage screens across public areas, wayfinding displays, and food and beverage outlets. Each event can reach up to 6,000 visitors, with an annual gross reach of approximately 700,000 visitors.
The available screens vary by location and format, including portrait displays at the entrance, stretch screens in the foyer, screens above the bars, and displays on the first floor. This creates a suitable placement within the venue for a wide range of campaigns and creative formats.
Additional reach with the outdoor LED screens
In addition to the indoor screens, AFAS Live has three outdoor LED screens with a combined surface area of 36 m². Located next to the Johan Cruijff ArenA, these screens are visible daily from 7:00 a.m. to 2:00 a.m.
This reaches not only visitors to AFAS Live, but also visitors to the Johan Cruijff ArenA and Ziggo Dome, as well as passers-by in the immediate area. The gross reach is approximately 450,000 people per week.
Reach beyond the main hall
In addition to its indoor screens, AFAS Live has three LED screens on its façade, with a combined surface area of 36 m². Located next to the Johan Cruijff ArenA, these screens are visible daily from 7:00 a.m. to 2:00 a.m.
This reaches not only AFAS Live visitors, but also visitors to the Johan Cruijff ArenA and Ziggo Dome, as well as passers-by in the immediate area. The gross reach is approximately 450,000 people per week.



